Released on: January 24, 2008, 1:21 am

Press Release Author: Bharat Book Bureau

Industry: Telecommunications

Press Release Summary: The requirements of mobile handset memory must change
dramatically through 2005-2010. We are already witnessing a battle between NAND
flash vs NOR flash technology and It believe that this battle is only the tip of the
iceberg.

Press Release Body: The changes in the mobile handset memory market present both an
opportunity and a threat to you. This latest It report identifies the crucial issues
generated by these changes and how you can best to adapt to them.

This report answers key questions for you, such as:
What are the key drivers behind mobile handset memory?
How will the mobile memory market evolve in the next 5 years?
How will mobile handset architecture evolve?
What are the most effective memory solutions currently and in the coming period?
What are the strategies of the leading players in this market?
Which future technologies will be developed and what will be their impact?

The report analyses:
Available options for vendors and operators, including embedded memory, memory cards
and remote storage
The main manufacturers of mobile handset memory products, their products and
strategies
Attitudes of handset makers towards different types of memory
The technology and evolution scenarios
The challenges faced both now and in the future.

Table of Contents

Chapter 1 Executive Summary
1.1 Application-rich Mobile Handsets will drive the Mobile Memory Market
1.2 Competing Solutions to meet Mobile Handset Memory Requirements
1.3 Competing Technologies to Provide Memory Enhancements
1.4 NOR vs NAND
1.5 Memory Manufacturers

Chapter 2 Strategic Overview
2.1 Increased need for memory storage
Table 2.1: Predicted Advances in Mobile Handset Applications, 2005-2010
2.1.1 Camera Phones
Table 2.2: Memory Requirements for Still Images
2.1.2 Video and TV
Table 2.3: Memory Requirements for Video Capture
2.1.3 Gaming
Table 2.4: Memory Bandwidth Requirements for 3D Gaming
2.1.4 Music
Table 2.5: MP3 Memory Requirements
2.2 Market Overview
2.2.1 In-Built Handset Memory Market
2.2.1.1 The Flash Memory Market
Chart 2.1: Flash Memory Market Revenue, 2000-2005
Chart 2.2: Flash Memory Market Share, 2004
2.2.1.2 The RAM Market
2.2.2 Memory Card Market
Chart 2.3: Flash Memory Card Sales Forecast by device, 2005
Chart 2.4: Memory Card Market Forecast by Format, 2005
2.2.3. Remote Server Storage Market
Table 2.6: Mobil Harddisk pricing

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